Workshops for teams
Elevate your team’s product judgment.
Replace black box uncertainty with clarity, confidence, and a shared design method grounded in real human motivations.
What to expect
Gain shared language
Your team leaves with a common vocabulary for values, emotions, and behavioral principles. Instead of “this doesn’t feel right,” designers can name exactly which value is being missed and stakeholders can follow the reasoning.
Accelerate quality decisions
Give your team a structured path from user insight to design decision. Instead of debating opinions, evaluate options against a traceable chain of evidence.
Increase design effectiveness
Design decisions resonate more deeply because they’re grounded in real human motivations, not assumptions about what might work.
The session
A 90 min workshop that improves your product and your team’s thinking.
- Learn the lens of values-driven design
- Decode the real motivations underneath user feedback
- Turn a user insight into a design decision during the session
- Use AI to accelerate the reasoning, not replace the judgment
Increase design rigor at speed.
About the instructor
Parker Simon is a product designer and creator of the Value Activation Model, a framework for making human-centered design judgment more explicit and actionable. Over the past decade, he’s worked in product development and studied human values and behavioral psychology.
His work focuses on bridging the gap between deeply understanding people and designing for what actually matters to them.